Published Reports


Welsh dairy products consumer study

EPR has recently conducted a project among Welsh consumers to investigate attitudes towards Welsh food and drink, with particular reference to dairy products. The work was on behalf of DairyCo and the Welsh Government.

The project was carried out in two stages. The first comprised six focus groups with a cross section of people living in cities, towns and rural areas, in south, west and north Wales. Welsh and English speakers were included with four discussions in English and two conducted in the Welsh.

The groups were followed by 400 telephone interviews with a representative sample of the population across the whole country, again including both urban and rural areas.

The research sought to establish perceptions of what Welsh food and Welsh drinks mean to people in Wales and in particular “Welsh milk”. It covered purchasing behaviour in regard to milk and dairy products and explored the extent to which Welsh branding influenced the decision to buy.

The importance of provenance and organic products were also investigated as were attitudes towards the Welsh dairy industry. Finally respondents were asked how they might be encouraged to purchase more Welsh dairy products

Zero Carbon: what does it mean to homeowners and builders?

This project was conducted on behalf of the NHBC Foundation, designed to investigate attitudes towards zero carbon and sustainable homes among builders and homeowners. The programme comprised 10 focus groups, 2 of which were held at the BRE Innovation Park. One consumer group was held with residents of Future World/ Energy World in Milton Keynes to assess how 80s and 90s technology had performed.

In addition, 110 depth and telephone interviews were held with leading housebuilders and 550 personal interviews with homeowners.

Topics included climate change, actions taken to save energy, microgeneration, water efficiency and attitudes towards re-use of grey/ rainwater in the home. Interest in climate change is found across many government sectors and one aim of the desk research was to establish the current policies (sometimes contradictory) within the various departments. The desk research also investigated current and past initiatives to save energy and water and identified differing practices in terms of planning policy and recycling. The final report, which includes detailed conclusions and recommendations, was launched in April 2008. Click here to see the report:

Traditional Craft Building Skills in Ireland: Assessing the Need, Meeting the Challenge

This project was conducted on behalf of ConstructionSkills and the Office of Public Works, Dublin and is the latest in a series that also covers England, Scotland and Wales.

The aim of the study was to establish the demand for heritage building skills in the island of Ireland. This project focused on the use of traditional materials and also examined current training provision and needs. In addition, the research covered the potential clash between ‘heritage’ demands and the needs relating to climate change eg improved insulation, double glazing etc which could potentially compromise use of traditional materials.

The work comprised extensive desk research, 60 depth interviews and 600 telephone interviews. Respondents include contractors, building professionals, trainers, property owners, manufacturers and heritage organisations. To see the report click here:

Traditional Craft Building Skills in Wales: Assessing the Need, Meeting the Challenge

EPR also conducted this research which was completed in 2007. Click here to see the report.